Scalextric
Posted on 21 April 2009
Brief
To engage the target audience with the nostalgic Scalextric brand as well as improve user-experience, conversion rates and increase sales.
Solution
We believed that by focusing on the user-experience, we could create a site that enhances the brand's position, while at the same time, increases revenue. The site design provides Scalextric with maximum flexibility and opportunities to cross promote and channel user journeys through the site to purchase. Our approach has been twofold with a focus on increasing sales and social opportunities through Facebook, blogging and game play.
Results
- 100% ROI in just over 4 weeks
- New Media Age 'Site of the Week'
- Exceeding 100,000 visits a month
www.scalextric.com (new window)
