Red Ant and Burton support Movember
Posted on 11 November 2009
If you are following us on Twitter you may have noticed we have been Tweeting about Movember and Burton recently. We can now reveal we are actively working with Burton in their support of Movember in an exciting campaign to build their social presence and drive sales of their official Mo gear.Movember is a an annual, month-long celebration of the moustache for which men around the globe (Mo Bro’s) grow and groom their MOustache. Even some of our Ant’s are taking part! The campaign runs throughout November to raise awareness surrounding men’s health issues and specifically, raise money for The Prostate Cancer Charity.
Earlier this year Burton selected Red Ant from a group of agencies to promote and support their sponsorship of the 2009 campaign. The objectives included driving awareness of their Mo gear and their new social presence. We have created a Facebook fan page and Twitter page for Burton which has provided them with the foundations to build their social presence. Within this page we have designed and developed a Movember application in which users can upload and update pictures of the Mo growing progress and gain votes. Uploading your photo is not where it ends however! The application has a number of engaging features to allow Mo Bro’s to do the following:
• Post their uploaded Mo shot to their profile to get the word out to friends via the news feed.
• Send notification to their friends to gain votes.
• Download a poster which includes their uploaded Mo shot. They can print it and put it up wherever they wish to drive people to the app and gain votes.
• When friends vote it posts a message on their wall and their friends news feeds that they have voted and posts the link for others to vote driving them back to the app.
• They can update their Mo shot with their Mo-gress throughout the campaign – again this posts an update to their profile which is seen in friends news feeds.
One final prong of the Facebook page is the driver to the Burton Mo Gear merchandise. Twitter is another channel that we have been working closely with Burton on, to converse with Movember supporters as well as influential fashion bloggers. Why not follow them?
The Movember campaign is for a great cause and is something that we are supporting in the Red Ant office, watch this space for updates on the Ants’ Mo’gress or follow us on Twitter.
