Blogs
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Twitter: Has the 'conversation' soured?
There are now around 75 million people using the micro-blogging service Twitter, including hundreds of brands from almost every vertical. Approximately 66% of marketers plan to invest in social media over the next 12 months, but are they really reaping the benefits?
Posted on 15 February 2010
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Building a Digital Strategy - Planning Investigated
A continuation from the post 'Building a Digital Strategy' uncovering the planning stage in detail
Posted on 20 November 2009
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Building a Digital Strategy
Planning, Creation, Actualisation and Evaluation
Posted on 13 November 2009
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Dan takes a look at the impact of word of mouth in social media campaigns, the efforts and the issues in successful delivery.
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Digital strategy offers brands and companies new, unique ways of engaging with their customers and audiences to a far higher
level than has been previously possible.
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Digital is about finding the best way of achieving goals, normally promoting a brand or service, through electronic
connected media.
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We are excited to announce our new whitepaper Planning and Creating a Digital Strategy.
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Matt takes a look at User Experience (UX), around membership on websites.
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Apologies for the delay on our weekly round-up - we had a pretty busy colony last week! :) Here are some of the interesting stories we've found recently... happy reading!
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Here are some of some of the interesting links we've found this week... happy Friday reading!
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Here are some of some of the interesting links we've found this week... happy Friday reading!
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Gemma comments on the lies, damned lies and statistics contained in a few recent studies on Twitter.
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iGoogle is now adopting a more social outlook with the announcement that Social Gadgets (via the OpenSocial API) are now being rolled out.
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Richard reviews some Facebook statistics that have been compiled in recent research.
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Richard looks at the current web standards debates going on around XHTML, HTML5 and HTML4.
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News that Yahoo & Microsoft are to join together to provide a stronger search platform gets Sarah thinking.
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Matt looks at the high level areas that are covered in website design and build.
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In an excerpt from the forthcoming digital strategy white paper, Richard takes a look at using Maslow's Needs Hierarchy to rate brainstorming ideas.
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Colour can say a lot about your business and it is important to recognize the impact it has upon your brand.
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Gemma takes a look at testing and sampling in digital marketing to provide insight with web analytics.
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Emma takes a look at Social media engagement and how it can improve sales.
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Tim takes a look at print brand alignment.
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Matt takes a look at desire paths in website design, website growth and user experience.
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Richard takes a look at the current evolution in digital delivery from websites and onto social engagement and digital strategy.
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Zaf runs through a few brief points on usability in website design.
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Matt takes a detailed look at website usability and how it relates to user experience.
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Tim takes a look at print in the digital era and why print will never die.
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Shane takes a looks beyond website design and build to address content strategies, focus and how to effectively build a dialogue with your audience.
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Fitz looks at real world metaphors and how they can relate to website design and usability.
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Richard takes an esoteric look at the cross over between solving digital consultancy challenges and software engineering principles.
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Paul takes a look at the time required to effectively manage social engagement within a digital strategy.
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Dan Mortimer takes a look at the types of question and expectations that marketing departments should consider when looking at Digital Consultancy and Digital Strategy.
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Sarah takes a rather left field look at the connection between the perfect cup of tea and search engine optimisation.
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A brief look at Web Services, REST and SOAP by Will
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Don’t let your competitors leverage all of the opportunities. Social networking can seem like a daunting environment however it needn't be. The more you show a passion for your own brand, the more your audience will too.
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It's not about widgets, gadgets or ugly adaptations; it's not about finding clunky, convoluted solutions to problems.
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Minimal CSS and HTML code is a beautiful thing, so why is it rarely used?
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Paul Bidder discusses moving marketing online with the advent on the credit crunch.
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A simple framework to help establish website ROI and performance against initial goals.
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Developing a website with accessibility in mind not only maximises your market but has the added benefits of easier maintenance and greater support for search engines.
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Richard Conyard takes a look at the Red Ant Colony Content Management System
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Paul Bidder, Commercial Director at digital consultancy Red Ant offers his top ten tips to achieve a successful e-commerce website; something Red Ant considers fundamental to all businesses in the current economic climate.
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A brief guide to e-mail marketing, steps and challenges.
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Display advertising gives brands the opportunity to be creative in attracting users to their website. If targeted properly, banner advertising can bring in a huge increase of traffic and conversions.
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What is viral marketing? Viral marketing is a phenomenon that encourages individuals to pass on a marketing message to others, creating growth in the message's exposure and influence on different audiences. Harnessing the word-of-mouse is a cost effective way of increasing your brand awareness.
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Pay-Per-Click (PPC) marketing campaigns allow companies to bid on keywords relevant to their site or place sponsored PPC advertising at the top of search engine rankings based on a cost-per-click rate.
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A look into semantics on the web and how web content management systems can help.
